ThinkMatra / Strategic marketing & growth advisory

Make your next
growth decision
with clarity.

For leaders who need a sharper market proposition, stronger demand and experienced marketing direction.

The questions that matter

Why should customers choose you?
Where will your next growth come from?
Is your marketing organised to deliver it?

Senior perspective

Led by
Ajay Davessar.

More than 30 years in marketing, strategy and communications, including leadership roles at HCL Technologies, Capgemini and Digitas–Publicis Groupe.

ThinkMatra combines that experience with a practical approach to positioning, go-to-market choices and marketing accountability.

Visit the established ThinkMatra website ↗

Positioning & brand strategy

Define differentiation, messaging, brand architecture and a credible market narrative.

Go-to-market & growth advisory

Focus customer segments, routes to market, demand generation and funnel priorities.

Fractional CMO

Provide senior direction, team and agency governance, and performance oversight.

AI-led marketing capability

Identify useful workflows and help teams adopt AI within their marketing practice.

Choose an engagement that fits.

Strategy project

A defined positioning or go-to-market challenge, with a clear scope and deliverables.

Growth advisory

Ongoing decision support focused on demand, priorities and execution.

Fractional leadership

A retained senior marketing role with agreed responsibilities and review cadence.

Design thinking + AI

Understand people.
Shape the business response.

ThinkMatra brings human-centred research, strategic frameworks and AI-informed analysis into brand, product and growth decisions.

Customer & market insight

Research customer needs, buying behaviour and market context to sharpen positioning and experience decisions.

Brand voice & strategic communication

Build a message house, brand personality and content direction for campaigns and stakeholder communication.

Innovation & business models

Explore new products, service propositions and business models through desirability, feasibility and viability.

Leadership workshops

Strategy, AI and design-thinking workshops help leadership teams frame the problem and align priorities.

Explore ThinkMatra services ↗

From insight to experience

Research before design.
Purpose before execution.

Empathise & investigate

Listen to users and stakeholders; examine the current journey and business context.

Frame & explore

Define the problem, test alternative propositions and identify a useful direction.

Prototype & learn

Use practical experiments and feedback to refine the experience before wider implementation.

Client voices

Relationships built
through the work.

Hemplab Ink

“clarity in positioning”

Mihir
Founder

Greenscape Eco Management

“ideas & campaigns are on point”

Shubhra
Greenscape Eco Management

Creative studio

A clear story.
A considered expression.

Brand storytelling

Translate positioning into a message house, narrative and consistent brand voice.

Communication design

Design presentations, campaign assets and visual systems around the audience and the message.

Content & campaigns

Connect editorial ideas, formats and channels to an agreed communication objective.

Experience-led creativity

Bring design thinking into creative development, from the first concept to audience feedback.

Consulting / Published client perspectives

Brand work.
In the client’s words.

Aseem Infrastructure Finance

Branding and communication

The published testimonial from Virender Pankaj describes Matra’s involvement in branding and communication, highlighting its design thinking and collaborative approach.

Read the client perspective ↗

Hemplab Ink

Clarifying a startup’s positioning

Founder Mihir’s published testimonial describes research and creative work on branding elements, and greater clarity about the startup’s positioning.