JAM Labs / Innovation practice

Turn a space into
an experience.

Explore interactions that help people understand a product, engage with a brand or find useful information.

From the ThinkMatra portfolio

Physical place.
Digital possibility.

JAM Labs brings together content, interaction design and technology. The starting point is what a person should be able to do—not how many screens or sensors can be installed.

01 / Interactive environments

Walls that invite participation

Explore touch or gesture-led digital walls for product stories, exhibitions and visitor experiences. Match the interaction to the setting and audience.

02 / Spatial experiences

Products in another dimension

AR/VR and interactive 3D models can support product exploration, demonstrations and guided learning.

03 / Connected content

Bring collateral to life

Connect printed material and physical products to relevant digital content through scan links and conversational experiences.

04 / Contextual communication

Useful content at the right moment

Explore content that changes with location, timing or an explicit visitor choice. Agree privacy and data requirements as part of the brief.

A practical pilot

Make the interaction
earn its place.

Start with one audience, one setting and one useful action. Evaluate the experience before extending it across locations.

Explore an experience ↗

Define the visitor action

What should someone understand, choose or complete?

Prototype the experience

Test content, accessibility, hardware and connectivity in the intended setting.

Evaluate and refine

Review task completion, interaction quality and operational effort.

Explore the original showcase.

The experience categories above draw on ThinkMatra’s published JAM Labs portfolio. Product availability, hardware and delivery requirements are agreed for each engagement.

Visit ThinkMatra JAM Labs ↗